James Boulding

James Boulding brings more than 15 years of experience across kiteboarding, content creation, brand development and marketing to his role at Cabrinha.

Originally from the UK, James began kiteboarding at a young age and went on to build a career as a professional rider, photographer and filmmaker. His work took him around the world, producing content and projects alongside some of the sport’s leading athletes and brands.

That combination of industry experience, creative direction and first-hand understanding of kiteboarding has shaped his approach to marketing. At Cabrinha, James oversees the development of global marketing and creative initiatives, working across product launches, campaigns, athlete content and brand storytelling.

With a career that has evolved alongside the sport itself, James brings a distinctly rider-led perspective to how Cabrinha is presented and communicated around the world.