Think Different - 2025
"I can confess that I was guilty of falling into a comfort trap. I would wait for specific conditions to line up for me to go out and session, skipping days as they didn’t look perfect. But then I realized that I was missing out on one of the best things our sport offers. Diversity. Once I was willing to think differently and break out of the mold, that fire and excitement to go out and ride was reignited. I realized those sessions that didn’t look great, turned out to be some of the most memorable ones ever, and I come off the water with a smile that was hard to wipe away.
Even in work it is very easy to fall into the same comfort trap. Each product cycle rolls into the next, we follow the same timeline and process for development and marketing. But this year we took another approach. We realized that things are not the same as they used to be and as much as I did in my personal kiting, we had to look outside of our comfort zones and Think Differently about how we do things and what really matters. 2025 is a pivotal year not only for Cabrinha but for our industry, and I can’t wait for everyone join us on this new journey" - Dave Hastilow, Cabrinha Brand Manager
